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International Society of Mindset
Institutional

About the Society

SIM was born from a simple observation: there are people who do not give up. And there is a possible study of what makes them so.

Manifesto

The International Society of Mindset is an institution dedicated to the study of what makes human beings unyielding.

The word is old and exact. Unyielding does not mean unshakable, nor heroic, nor extraordinary. It means continuing. Getting up the next day. Coming back to the work table. Putting one's foot back into life when life asks.

We study this phenomenon through three sources. Cognitive science, which describes in the laboratory what keeps a person in motion. Traditions, which inherited through cultural repetition the practices of focus, writing and intention. And the lives of those who apply — because knowledge that does not cross the page does not interest us.

The Society reads Grabovoi Codes, 369 Manifestation and Law of Attraction as objects of study, not as beliefs to sell. It studies Neurolinguistic Programming as a method of behavioral language. It studies the crossing between neuroscience and somatic practices as Neuro Vibrational Therapy. And it sustains a press, a community, a journal and an annual gathering so the study has where to take place.

We are not a course. We are an institution.

Unyielding does not mean unshakable. It means continuing.
Editorial principle of the Society
Leadership structure

Who leads

Edson Burger

Founding President

Author, instructor and originator of the Society. Holds the institutional thesis and editorial direction. The figure here appears as a role, not as an isolated public persona — the work is collective. Has led the Society's source channel since 2009 and the institutional formalization that today organizes its output across five integrated fronts.

Gian Marco Menegussi Scaglianti

CTO

Responsible for the Society's technology architecture, data and digital infrastructure. Leads the engineering of the SIM platform, internal systems and trilingual digital editorial operations.

Wider council

In formation. Composition to be announced.

Institutional principles

How the Society works

  1. 01

    Rigor

    We do not publish what has not been studied. We do not assert what we cannot describe.

  2. 02

    Integration

    We treat a laboratory finding and an ancestral knowledge with the same care. The separation between the two is recent and, for us, hardly productive.

  3. 03

    Application

    Knowledge that does not reach everyday life remains curiosity. The Society exists to close that distance.

  4. 04

    Continuity

    Fifteen uninterrupted years is a form of proof. We keep the rhythm.

  5. 05

    Care with language

    The Society writes in Portuguese, English and Spanish. The root is Latin. The reach is international.

History

Fifteen years without interruption

The channel that originates the Society has been on the air since 2009. Fifteen years without interruption of public output: videos, books, programs, communities, in-person gatherings, daily reading materials. The Society was formalized as an institution to host and organize that output.

  • 2009

    Launch of the Society's source channel.

  • 2012+

    Launch of institutional programs (MPS, NLP Eagles, Neuro Vibrational Therapy).

  • 2016+

    Continuous-practice communities — CAR and the 369 Manifestation Club.

  • 2019+

    Power Mind Experience Evolution 369 — annual institutional gathering.

  • 2026

    Society formalized as an institution with five integrated fronts.

Where we are

Institutional headquarters

The Society has administrative headquarters in Cascavel, Paraná, Brazil, and operates in three languages.

Sociedade Internacional do Mindset LtdaCNPJ: 64.483.625/0001-34R. Visconde do Rio Branco, 3258Cascavel/PR CEP 85.810-180